Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message.Thomas Jr, Greg (2006-07-11).

Zynga Eugene is an American video game developer based in Eugene, Oregon. The company was founded as Buzz Monkey Software in late 2001 by four former Dynamix employees: senior producer Randy Thompson, senior engineers Jon Milnes and Steve Cordon, and lead artist Barry Drew.

1. Of a program, to run with no indication of progress and perhaps without guarantee of ever finishing; especially said of programs thought to be executing a tight loop of code. A program that is buzzing appears to be catatonic, but never gets out of catatonia, while a buzzing loop may eventually end of its own accord. "The program buzzes for about 10 seconds trying to sort all the names into order." See spin; see also grovel. 2. [ETA Systems] To test a wire or printed circuit trace for continuity by applying an AC rather than DC signal. Some wire faults will pass DC tests but fail a buzz test. 3. To process an array or list in sequence, doing the same thing to each element. "This loop buzzes through the tz array looking for a terminator type." [Jargon File]